![]() You have a Camouflage Mode that makes your connection look like regular internet. On that end, Surfshark does a stellar job of keeping your music streaming activities under the radar. The main concern here is to keep Pandora Radio from figuring out that you’re accessing the platform outside the US using a VPN. But with Surfshark in the picture, how do security and privacy play out? This means it has a lot of security features that keep out online threats. No one has ever taken me up on that offer because, they know, the results would be overwhelming because radio advertising does work.Just like Apple Music, Spotify, and other music streaming platforms, Pandora Radio is a premium service. "When I hear that I offer to give his store a radio campaign at no-charge to invite customers in for a free large pizza. They tell me everybody is listening to Pandora and Spotify." Devine, "one of our store managers will tell me that we are wasting money on radio advertising because no one listens anymore. We can only buy that type of frequency on radio." Adding frequency is like watering the seeds to make them grow. Devine adds, "The first couple of times someone hears the Hungry Howie's message on Tampa radio, it's like planting seeds. We want our customers to think of us as their local pizza joint." And we don't use streaming media like Pandora or Spotify because they just don't have the hometown feel like Tampa radio does. Seventy-one of the stores are in the Tampa Bay area.įor the past 33 years, advertising on Tampa radio has helped Hungry Howie's grow from just 20 locations in the Tampa Bay area to 210 throughout the state.Īccording to Barry Devine whose advertising agency has handled Hungry Howie's marketing from the beginning, "We've tried TV and cable advertising, but it was too expensive to generate the frequency we need, and nobody really reads the newspaper anymore. Hungry Howie's is the 12th largest chain of pizza restaurants in America based on sales volume. Pizza Chain Skips Ads On Pandora and Spotify Over 97% of 18-34 year old Pandora and Spotify listeners tune-in to Tampa radio stations, as well, during the course of the week. That number is even higher among millennial consumers. Nielsen reveals that 95% of the combined audience for Pandora and Spotify also listens to Tampa radio stations during the course of the week. If a business is already advertising on Tampa radio stations, then by default, they are already reaching almost all of Pandora's and Spotify's audiences. The more times a consumer spends with a medium, the more efficient it becomes to generate an effective level of frequency.īecause consumers spend so little of their time with streaming-audio sites like Pandora and Spotify, it becomes nearly impossible for a Tampa Bay business owner to achieve the levels of repetition necessary for an advertising schedule to be effective. According to Edison Research, consumers devote 225% more of their time spent with audio, listening to local radio versus streaming sites.Īccording to the eBook " 7 Steps For Success", the repetition of an advertiser's message is crucial to achieving top-of-mind status for a Tampa Bay small business owner. Radio's dominance over audio-streaming sources like Pandora and Spotify is not limited to reach. Clearly, it is a myth that younger consumers are ditching legacy media in favor of digital options. It may surprise many small business owners that Tampa radio has a larger reach than Pandora and Spotify even among millennials. Advertising on Tampa radio stations, actually, can reach 266% more consumers than these two streaming-audio platforms combined. ![]() When it comes to achieving reach among consumers, Pandora and Spotify rank dead last. In other words, making sure the most people possible are exposed to the advertiser's message is crucial. Here's why.Īccording to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. ![]() Of all the advertising options available to Tampa Bay small business owners, streaming audio services like Pandora and Spotify are the least effective.
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